Al Yaum Media

Diversifying for the future and celebrating the past. AlYaum is a multi-faceted media company in Saudi Arabia. Started in 1965 as a weekly magazine, becoming a daily newspaper in 1978. Today AlYaum Holding has grown to include three newspapers, multiple magazines, a commercial publishing house, a printing press, training centre, outdoor media, logistics and real estate companies.

Go Malta

Malta is an evolving and highly competitive Telco market. GO became a quad play operator through the merging of 4 distinct companies in 2006 and spent a few years trying to build a cohesive culture and identity as GO. A new brand marque was launched in 2007 but there was no significant drive to build a brand either internally or externally. More recently, a new corporate strategy was put in place to create change across the organisation and address issues of inefficiency, productivity, culture and market share.

Horizon

Horizons & Co. is a top tier UAE law firm, particularly regarded for its litigation and arbitration work. The firms experience, coupled with intimate knowledge of the UAE laws, business practices and culture has established it as one of the country’s leading local law firms.

Muvi

MUVI is the first Saudi owned and operated cinema in Kingdom. The retail giant Fawaz Al Hokair wanted to create a best in class cinema experience that was both modern and proudly Saudi reflecting the changes that are taking place in the Kingdom.

Toyota

Toyota is the leading car brand in the UAE and the world (Brand Finance). Almost every second car on the UAE’s roads is a Toyota, with 41% market share. The brand is synonymous with reliability and dependability. However, over the past 5 years it is experiencing ever increasing competition from the Korean car brands (Hyundai and Kia) as well as Nissan, all whom have global brand standards and strategies guiding their brand building locally.

Milaha

Milaha was previously known as Qatar Navigation, as the recipient of Qatar’s first commercial license the company started out as a shipping agency and expanded its holdings into a variety maritime and logistics and related industries.

Injazat

Injazat is one of the Middle East’s largest ICT players. What really sets them apart is the size and sophistication of their facilities, coupled with the breadth and depth of their capabilities. Created 13 years ago primarily to manage IT services for UAE government entities; Injazats services have expanded dramatically as technology has transformed businesses.

Vox Cinemas

VOX Cinemas, a Majid Al Futtaim company, is the largest regional cinema brand. The brand has experienced a fair bit of change in a relatively short period of time. In 2012, Majid Al Futtaim bought out Cinestar; renamed and rebranded it VOX cinemas and expanded from 50 screens in 5 locations to 120 screens in 11 locations in just 2 years. Then in 2014 Majid Al Futtaim rebranded and ‘tightened’ its brand architecture. The outcome resulted in an evolution of VOX’s brand marque to include the Majid Al Futtaim “M” in the “O” of the VOX logo causing it to be misread. With growth continuing exponentially, VOX wanted to crystalise their brand and strategy for the future.