Go Malta - Bellwether Brands

GO Telecom

Malta is an evolving and highly competitive Telco market. GO became a quad play operator through the merging of 4 distinct companies in 2006 and spent a few years trying to build a cohesive culture and identity as GO. A new brand marque was launched in 2007 but there was no significant drive to build a brand either internally or externally. More recently, a new corporate strategy was put in place to create change across the organisation and address issues of inefficiency, productivity, culture and market share.

Building purpose and recognition for GO

Creating a clear purpose for GO, led to a complete overhaul of the brand identity as well as the visual system and verbal language. In short the brand design needed to own the colour orange, bring consistency to all communications and enliven all brand touch points. GO’s visual and verbal expression are now uniquely Maltese and help realise the new direction of the organisation, both in terms of better engagement with customers and a better working experience for employees.

Our visual audit uncovered an affinity for the colour orange, this was not only carried through to the brand marque but also the visual system and retail.

We wanted to build on the brand’s current awareness but taking it from being known to being loved. We brought consistency to the visual and verbal language, making the brand more relevant, bolder and more appealing to the ever important youth segment.

Awards

Transform Awards 2015

Grand Prix
Gold > Best branding development project to reflect changed mission/values/positioning
Silver > Best use of copy style/tone of voice
Silver > Best implementation of a brand development programme
Silver > Best brand evolution
Silver > Best visual identity from the technology, media & telecommunications sector

GO Telecom

Building purpose and recognition for GO

Awards

Transform Awards 2015

What we did

What we did