Milaha

Milaha was previously known as Qatar Navigation, as the recipient of Qatar’s first commercial license the company started out as a shipping agency and expanded its holdings into a variety maritime and logistics and related industries.

Creating synchronised solutions

In 2011 the management ushered in a new strategy designed to embrace global growth opportunities. We were asked to help align its brand, corporate culture and market positioning, creating a brand led business that could achieve its future ambitions.

We devised a brand architecture strategy that supported the creation of a synchronised customer centric organisation across current and future revenue streams. Created a cohesive organisational culture rooted in the brand values across divisions, companies and countries.