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Bellwether Brands

Milaha

Milaha was previously known as Qatar Navigation, as the recipient of Qatar’s first commercial license the company started out as a shipping agency and expanded its holdings into a variety maritime and logistics and related industries.
du Case studies

Creating synchronised solutions​

In 2011 the management ushered in a new strategy designed to embrace global growth opportunities. We were asked to help align its brand, corporate culture and market positioning, creating a brand led business that could achieve its future ambitions. 

We devised a brand architecture strategy that supported the creation of a synchronised customer centric organisation across current and future revenue streams. Created a cohesive organisational culture rooted in the brand values across divisions, companies and countries.

Awards

Transform Awards 2014

  • Gold > Best creative strategy

  • Gold > Best overall visual identity

  • Gold > Best visual identity from the industrial and basic materials sector

  • Bronze > Best internal communication during a rebrand

What we did

Assessment & Audit, Brand Architecture, Brand Identity, Brand Marque/ Logo, Brand Naming, Brand Training, Branded Environments, Design Implementation, Digital Audit, Employee & Customer Engagement, Guidelines, Strategy, Visual & Verbal Identity

©2018 Bellwether Brands. All Rights Reserved.

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© 2018 Bellwether Brands