Creating synchronised solutions
In 2011 the management ushered in a new strategy designed to embrace global growth opportunities. We were asked to help align its brand, corporate culture and market positioning, creating a brand led business that could achieve its future ambitions.
We devised a brand architecture strategy that supported the creation of a synchronised customer centric organisation across current and future revenue streams. Created a cohesive organisational culture rooted in the brand values across divisions, companies and countries.
Transform Awards 2014
- Gold > Best creative strategy
- Gold > Best overall visual identity
- Gold > Best visual identity from the industrial and basic materials sector
- Bronze > Best internal communication during a rebrand