Using insights from our discovery process we developed a robust brand strategy which revolved around the essence of ‘Thinking Forward’. With this, Horizons & Co promised its clients that using their superior strategic ability and market knowhow, they would provide them with fresh perspectives that are practical and powerful – always keeping clients a step ahead. The new identity reflected the strategy and is bold and dynamic yet solid. The colour choice was specifically to stand out is a peer palette of blue, red and black.

The team at Horizons & Co have risen to the always challenging task of rebranding and have carried the brand strategy through to their HR policies and recruitment practices as well as to their physical environment.