Bellwether consultancy for brand strategy, logo design, and packaging

Transform Awards MEA 2022.

Our work for Oodi, VO, Careem, HCT, American Hospital, Akhbar Alaan, Smidgin and CCHI has been shortlisted for the Transform Awards MEA 2022.

Hobson's Choice in Iraq.

Henry Ford once said, “any customer can have a car painted any colour that he wants, so long as it’s black”. This choice – or rather, lack of it – is called Hobson’s Choice.

The Need for Hope-Mongering Not Agenda-Pandering.

In the world of news, the majority of the dominant players tend to be loud and opinionated with a clear-cut agenda.

Defining the Region's First Super-App.

Careem has become a brand that is synonymous with ride hailing across the MENA, Pakistan and Turkey.

"Not for the Love of Netflix, but for the Lack of Anything Else."

What VO has set out to do isn’t just about providing content that resonates; it’s about creating a complete ecosystem to create that content.

The Right Skills @ the Right Place & the Right Time.

The Higher Colleges of Technology (HCT) is the UAE’s largest applied higher educational institution and deeply entrenched in the local society.

The Right Skills @ the Right Place & the Right Time.

The Higher Colleges of Technology (HCT) is the UAE’s largest applied higher educational institution and deeply entrenched in the local society.

Crafting Gin.

Where better to make the perfect gin, then the place that produces the best Juniper berries.

Shifting CCHI From Health Insurance Regulator to a Catalyst of Better Healthcare

In 2006 The Council of Cooperative Health Insurance (CCHI) was set up to create a regulated framework for Health Insurance Companies to enter the market.