Welcome to Bellwether.

We’re an independent, integrated, strategy, design & technology consultancy. We work in partnership with our clients to Open Potential. Through knowledge and disruption, we create beautiful, brilliant brands and experiences; growing the bellwethers of the future.

Transform Awards MENA 2019.

A big thank you to all our clients for their continued support which resulted in another year of great results at the Transform Awards MENA. Collectively, we won three gold, seven silver and two bronze for our recent work with STC, Fawaz Al Hokair & Muvi, Tawal and Shurooq.

Changing behaviors.

STC saw an opportunity to launch a fintech company to spearhead the shift from cash to digital payments in Saudi. STC Pay is a mobile wallet solution that hopes to change the way Saudis make payments.

A unique Saudi cinema experience.

MUVI is the first Saudi owned and operated cinema in Kingdom. The retail giant Fawaz Al Hokair wanted to create a best in class cinema experience that was both modern and proudly Saudi reflecting the changes that are taking place in the Kingdom.

Limitless connectivity.

Tawal is the provider of the tower network infrastructure for Saudi. Originally the exclusive network of STC, it has now extended its service to provide the same network and infrastructure to other Telcos operating with in Saudi.

Instigating change - everything starts by asking "is there a
better way?"

Injazat is one of the Middle East’s largest ICT players. What really sets them apart is the size and sophistication of their facilities, coupled with the breadth and depth of their capabilities. Created 13 years ago primarily to manage IT services for UAE government entities; Injazats services have expanded dramatically as technology has transformed businesses.

Making more
possible for Kuwait.

Kuwait Integrated Petroleum Industries Company (KIPIC) is a subsidiary of KPC (Kuwait Petroleum Company).  Kuwait is investing US$30 billion to build and manage an integrated energy complex with two facilities in one, it will not only be a refinery but will also process petrochemicals for downstream industrial use. 

Creating a whole
new world for du.

du offers mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE as well as providing carrier services.

Movies and
so much more.

VOX cinemas, a Majid Al Futtaim company, is the largest regional cinema brand. The brand has experienced a fair bit of change in a relatively short period of time. In 2012 , Majid Al Futtaim bought out Cinestar; renamed and rebranded it VOX cinemas and expanded from 50 screens in 5 locations to 120 screens in 11 locations in just 2 years. Then in 2014 Majid Al Futtaim rebranded and ‘tightened’ its brand architecture.

Financing great
moments for
everyone, everyday.

MAF Finance is the consumer financing arm of Majid Al Futtaim but it is not a consumer facing brand. It’s most well known brand is the Najm suite of credit cards. Majid Al Futtaim were seeking to expand and diversify their consumer financing business beyond credit cards, to include pre-paid cards, personal loans, car loans, insurance and remittance services.