“Not for the Love of Netflix, but for the Lack of Anything Else.”


Henry Ford once said, “any customer can have a car painted any colour that he wants, so long as it’s black”. This choice – or rather, lack of it – is
called Hobson’s Choice.


Shifting CCHI From Health Insurance Regulator to a Catalyst of Better Healthcare.

American Hospital Dubai

American Hospital started in 1996 with the goal to provide world class medical services to the community. Over the years its single location in Dubai grew a reputation as the best hospital in Dubai and possibly the region.


Careem has become a brand that is synonymous with ride hailing across the MENA, Pakistan and Turkey.

Akhbar Al Aan

In the world of news, the majority of the dominant players tend to be loud and opinionated with a clear-cut agenda.


The Dubai Culture Authority or Dubai Culture is a government entity, created in 2008 to be the custodian of everything associated with ‘culture’ in Dubai.


Brand Assessment, Visual Audit, Naming, Brand Strategy Platform, Visual Identity, Verbal Identity , Brand Applications & Guidelines.


There is a saying “little by little, a little becomes a lot”. This is the story of the reinvigoration of the Mobily brand.