Emsteel
“Forging a New Future – Shaping a Unified Brand for Global Impact”
What happens when two industry leaders join forces? You get a company with the scale, ambition, and resilience to shape the future of
sustainable industry.
In October 2022, two industry forces—Emirates Steel, a regional leader in steel innovation, and Arkan, a key player in building materials—
announced their merger.
The move brought together two distinct legacies: one of scale and ambition, the other of resilience and potential.
For the initial announcement, the merged entity was introduced as Emirates Steel Arkan. However, in 2023, we were tasked with
something greater: to create a new, bold, unified brand that could enable the business to compete on a global stage.
A brand that would honour both legacies while positioning the company as a sustainable industrial leader—committed to helping build a
better planet through innovation, efficiency, and low-carbon technologies.
That brand is Emsteel.
That brand is Emsteel.
Awards
Transform Awards 2022
- Silver > Best visual identity from the Technology, media and telecommunications
- Bronze > Best strategic or creative development of a new brand
Testimonial
“Our ambition at VO, was to launch the first Kuwait-based integrated youth platform for incubating young talent, that would empower them to showcase their talents and ideas to a global stage. The strategy team understood our vision from the get-go, and this made everything easier in translating our vision and ambitions into a strong & creative brand.
With Bellwether as our partner, the VO project journey was challenging but fun. The team are amazing in their respective fields, and they understood our ambition and needs and gave us more than we were looking for.”
Riham Al Ayyar
CEO, VO