Careem is a ride-hailing company operating in 53 cities across the Middle East, North Africa, and South Asia. It’s a relatively new company that has experienced rapid growth, focusing on geographic expansion and multiplying “rides”.
du offers mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE as well as providing carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.
Kuwait Integrated Petroleum Industries Company (KIPIC) is a subsidiary of KPC (Kuwait Petroleum Company). Kuwait is investing US$30 billion to build and manage an integrated energy complex with two facilities in one, it will not only be a refinery but will also process petrochemicals for downstream industrial use.
MAF Finance is the consumer financing arm of Majid Al Futtaim but it is not a consumer-facing brand. It’s most well-known brand is the Najm suite of credit cards. Majid Al Futtaim was seeking to expand and diversify their consumer financing business beyond credit cards, to include pre-paid cards, personal loans, car loans, insurance and remittance services.
Data plays an ever increasing role in business these days, banks and telecommunication companies, in fact any data-dependent business needs their data to be securely stored, updated and easily accessed. Data centers such as Datamena offer a safe, secure and cost effective way to house this invaluable data.
Kaya brings together the best of both worlds – creating a luxurious, relaxing, spa like environment staffed by dermatological and medical experts to provide best in class skin solutions across the Region. Rapid growth in this category has led to an influx of “me too” brands and Kaya needed to evolve to reclaim it’s dominant position and create a strong purpose to drive growth for the future.
The Mohammed Bin Rashid Centre for Government Innovation (MBRCGI) was established to stimulate a culture of innovation within the government sector through the development of an integrated innovation framework. The goal is for innovation to become one of the key pillars of the UAE government in line with the vision of H.H. Sheikh Mohammed Bin Rashid AlMaktoum, UAE Vice President, Prime Minister and Ruler of Dubai, which aims to develop government operations and enhance the UAE’s competitiveness, making the UAE one of the most innovative governments around the world.
Oman’s telecom market was dominated by two quad play operators who were both heavily focused on their mobile business and less so on their fixed services. The Omani Government is investing heavily in ensuring that fiber optic cabling is available in all metropolitan areas. With the category set to grow, and the market leaders selling undifferentiated products at an inflated price, the market was prime for a challenger brand.
Diversifying for the future and celebrating the past. AlYaum is a multi-faceted media company in Saudi Arabia. Started in 1965 as a weekly magazine, becoming a daily newspaper in 1978. Today AlYaum Holding has grown to include three newspapers, multiple magazines, a commercial publishing house, a printing press, training centre, outdoor media, logistics and real estate companies.
Malta is an evolving and highly competitive Telco market. GO became a quad play operator through the merging of 4 distinct companies in 2006 and spent a few years trying to build a cohesive culture and identity as GO. A new brand marque was launched in 2007 but there was no significant drive to build a brand either internally or externally. More recently, a new corporate strategy was put in place to create change across the organisation and address issues of inefficiency, productivity, culture and market share.