Tawal
Tawal is the provider of the tower network infrastructure for Saudi. Originally the exclusive network of STC, it has now extended its service to provide the same network and infrastructure to other Telcos operating within Saudi.
Service: Brand Identity
STC Pay
STC saw an opportunity to launch a fintech company to spearhead the shift from cash to digital payments in Saudi. STC Pay is a mobile wallet solution that hopes to change the way Saudis make payments.
Careem
Careem is a ride-hailing company operating in 53 cities across the Middle East, North Africa, and South Asia. It’s a relatively new company that has experienced rapid growth, focusing on geographic expansion and multiplying “rides”.
du
du offers mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE as well as providing carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.
KIPIC
Kuwait Integrated Petroleum Industries Company (KIPIC) is a subsidiary of KPC (Kuwait Petroleum Company). Kuwait is investing US$30 billion to build and manage an integrated energy complex with two facilities in one, it will not only be a refinery but will also process petrochemicals for downstream industrial use.
Najm
MAF Finance is the consumer financing arm of Majid Al Futtaim but it is not a consumer-facing brand. It’s most well-known brand is the Najm suite of credit cards. Majid Al Futtaim was seeking to expand and diversify their consumer financing business beyond credit cards, to include pre-paid cards, personal loans, car loans, insurance and remittance services.
Datamena
Data plays an ever increasing role in business these days, banks and telecommunication companies, in fact any data-dependent business needs their data to be securely stored, updated and easily accessed. Data centers such as Datamena offer a safe, secure and cost effective way to house this invaluable data.
Kaya
Kaya brings together the best of both worlds – creating a luxurious, relaxing, spa like environment staffed by dermatological and medical experts to provide best in class skin solutions across the Region. Rapid growth in this category has led to an influx of “me too” brands and Kaya needed to evolve to reclaim it’s dominant position and create a strong purpose to drive growth for the future.
Mohammed Bin Rashid Center for Government Innovation
The Mohammed Bin Rashid Centre for Government Innovation (MBRCGI) was established to stimulate a culture of innovation within the government sector through the development of an integrated innovation framework. The goal is for innovation to become one of the key pillars of the UAE government in line with the vision of H.H. Sheikh Mohammed Bin Rashid AlMaktoum, UAE Vice President, Prime Minister and Ruler of Dubai, which aims to develop government operations and enhance the UAE’s competitiveness, making the UAE one of the most innovative governments around the world.
Awasr
Oman’s telecom market was dominated by two quad play operators who were both heavily focused on their mobile business and less so on their fixed services. The Omani Government is investing heavily in ensuring that fiber optic cabling is available in all metropolitan areas. With the category set to grow, and the market leaders selling undifferentiated products at an inflated price, the market was prime for a challenger brand.