Kaya
Kaya at its best
Our strategy was to build Kaya’s brand from the inside out changing the culture from one of “sales” to one of “experience”. Shifting focus from products and services (what Kaya did) to focus on the individual customer (how Kaya does it). Our approach was about becoming more personal, putting the individual at the center and customising a solution that brings out their best using Kaya’s dermatology expertise and innovations. The brand promise captures the essence of the strategy “With Kaya its you, but you at your best”.
Awards
Transform Awards 2016
- Gold > Best visual identity from the healthcare & pharmaceuticals sector
- Gold > Best brand evolution
- Silver > Best creative strategy
- Bronze > Best implementation of a brand development project
What we did
Brand Identity, Brand Marque/ Logo, Communication Collateral, Corporate Work Wear, Customer Journey Mapping, Digital Audit, Employee & Customer Engagement, Environmental Style Guide, Guidelines, Mystery Shopper, Packaging Design, Retail Audit, Strategy, Vehicle Livery, Verbal Identity, Visual System, Website