du offers mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE as well as providing carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

Co-creating one of the regions most valuable brands

Bellwether has been retained by du for branding, strategy and design services since 2012. In that time, we achieved a lot together. We’ve established a consistent visual language and successfully applied the same across du’s myriad of band applications. We’ve creating new brands for new business ventures – Datamena and Edara; overhauled du’s corporate work wear to enhance customer experience and developed an illustration style and animated world to compliment du’s visual system.

 More recently, we have advised on brand strategy and architecture as well as product portfolio structure and naming strategy. We continually work with the du brand team evaluating the brands performance and looking for ways to crystalise du’s connection with its customers and enhance performance.


Transform Awards 2015

  • Silver > Best brand experience

Transform Awards 2016

  • Bronze > Best use of packaging

Transform Awards 2017

  • Gold > Best use of a visual property