Gin has seen a massive resurgence of late. The category has been growing at around 27% a year with craft gins experiencing even more growth (around 33%). There are over 5500 gin brands in the world. 1722 made in the UK, 702 in the USA, 692 in Germany 468 in Spain, but none originate from Macedonia.
Macedonia, I hear you say? Why Macedonia? Well Macedonia is known for having some of the highest quality Juniper berries in the world and is one of the main exporters of Juniper berries to gin producers, yet there is no gin produced in Macedonia.
MCM Distillery saw this as an opportunity. Where better to make the perfect gin, then the place that produces the best Juniper berries. Where other gins use dried Juniper berries, they would use fresh Juniper berries growing wild in the mountain slopes of North Macedonia, freshly foraged combined with a mountain tea (a type of sage that has been used for millennia by local people as a herbal medicine) to create a classic gin with a lovely freshness.
Transform Awards 2022
- Gold > Best naming strategy
- Bronze > Best visual identity from the food and beverage sector