Toyota
Toyota is the leading car brand in the UAE and the world (Brand Finance). Almost every second car on the UAE’s roads is a Toyota, with 41% market share. The brand is synonymous with reliability and dependability. However, over the past 5 years it is experiencing ever increasing competition from the Korean car brands (Hyundai and Kia) as well as Nissan, all whom have global brand standards and strategies guiding their brand building locally.
Milaha
Milaha was previously known as Qatar Navigation, as the recipient of Qatar’s first commercial license the company started out as a shipping agency and expanded its holdings into a variety maritime and logistics and related industries.