A Pro-Youth Bank That’s Focused on the Upward Mobility of the Next Generation.
Youth are often underserved by the established banks. At most they are addressed youth with off-the-shelf banking products repackaged with some youthful communication, but fall short in addressing their needs.
Kuwait Finance House – Kuwait’s largest bank – wanted to strengthen their appeal amongst Kuwaiti youth – and asked us to help them do so.
Research showed that to be relevant we needed to develop a specialised youth focused bank – separate from KFH. One that was agile, digital first
and built to tackle a core emerging need – young Kuwaiti need for financial wellbeing.
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Awards
Transform Awards 2022
- Gold > Technology, media and telecommunications
- Silver > Best brand evolution
- Silver > Best rebrand of a digital property
- Bronze > Best use of audio branding
- Bronze > Best brand development project to reflect changed mission, values or positioning
Testimonial
“We were able to reach Akhbar Al Aan’s brand purpose which is “To spread hope and optimism throughout the Arab world story by story” with expertise and direction from Bellwether, Akhbar Al Aan is the brand for “now” vibrant cool engaged and optimistic.”
Solange El Rassi
Head of PR & Corporate Communications
Al Aan TV