When we took up the job, we ensured we understand the stakeholder requirements and aspirations for the brand. The main objective of the online rebranding exercise was three fold: (i) rediscover the essence of the brand and create a platform for the digital experience (ii) develop a consistent communication style for the future campaigns (iii) develop a platform that allows personalised communication. 

The online rebranding involved redesigning the website(nbo.om), redesigning the mobile app(iOS and Android) and redesigning the online banking portals. Bellwether also developed a few banner templates for the cross sell of products within the owned channels of NBO.

The rebranding is rooted not only on the visual elements but a strong usability factor. Our aim was to find a balance between design and functionality, without compromising on either of them. The design gives a lot of importance to the content discoverability for users. The sub brands are structured to communicate that visually as well as content wise. The cross-sell opportunity within the owned platforms paved way for a highly personalised communication with the customers. The Corporate portal was built on Sharepoint 2013 and was deployed on a scalable architecture.