National Bank of Oman
Leading change at National Bank of Oman
When we took up the job, we ensured we understand the stakeholder requirements and aspirations for the brand. The main objective of the online rebranding exercise was three fold: (i) rediscover the essence of the brand and create a platform for the digital experience (ii) develop a consistent communication style for the future campaigns (iii) develop a platform that allows personalised communication.
The online rebranding involved redesigning the website(nbo.om), redesigning the mobile app(iOS and Android) and redesigning the online banking portals. Bellwether also developed a few banner templates for the cross sell of products within the owned channels of NBO.
The rebranding is rooted not only on the visual elements but a strong usability factor. Our aim was to find a balance between design and functionality, without compromising on either of them. The design gives a lot of importance to the content discoverability for users. The sub brands are structured to communicate that visually as well as content wise. The cross-sell opportunity within the owned platforms paved way for a highly personalised communication with the customers. The Corporate portal was built on Sharepoint 2013 and was deployed on a scalable architecture.
The online rebranding involved redesigning the website(nbo.om), redesigning the mobile app(iOS and Android) and redesigning the online banking portals. Bellwether also developed a few banner templates for the cross sell of products within the owned channels of NBO.
The rebranding is rooted not only on the visual elements but a strong usability factor. Our aim was to find a balance between design and functionality, without compromising on either of them. The design gives a lot of importance to the content discoverability for users.
The sub brands are structured to communicate that visually as well as content wise. The cross-sell opportunity within the owned platforms paved way for a highly personaliSed communication with the customers.
Awards
Transform Awards 2015
- Silver > Best brand consolidation