Creating a whole new world for du

du’s increasing use of illustration and animation in their internal and external communication had led to a variety of styles and tones, none of which were unique to du. du wanted to create an illustration & animation style that was uniquely “du” and captured the world of their customers and environment in a “du-stinctive” style.

Animating the world of du

We explored varying illustration and animation styles assessing their unique feel as well as production process. The du world was built from the existing visual system, using the cornerstone “squircle” shape to form the world and the characters within it. A 60″ animation was produced to demonstrate the style, tone, movement and titling of the du world and its characters.


Transform Awards 2017

Gold > Best use of a visual property

What we did