Welcome to Bellwether.

We’re an independent, integrated, strategy, design & technology consultancy. We blend strategy, design & technology to co-create brands that are both brilliant and beautiful. 

Transform Awards MENA 2018.

Bellwether had another flutterly amazing year at the Transform Awards. Winning four gold, three silver and two bronze for our recent work with Injazat, Careem, Teleworks, Omantel and the Prime Ministers Office. A big thank you to all our clients for their continued support.

All hail!

Careem is a ride-hailing company operating in 53 cities across the Middle East, North Africa and South Asia.  It’s a relatively new company that has experienced rapid growth, focusing on geographic expansion and multiplying “rides”.

Instigating change - everything starts by asking "is there a
better way?"

Injazat is one of the Middle East’s largest ICT players. What really sets them apart is the size and sophistication of their facilities, coupled with the breadth and depth of their capabilities. Created 13 years ago primarily to manage IT services for UAE government entities; Injazats services have expanded dramatically as technology has transformed businesses.

Making more
possible for Kuwait.

Kuwait Integrated Petroleum Industries Company (KIPIC) is a subsidiary of KPC (Kuwait Petroleum Company).  Kuwait is investing US$30 billion to build and manage an integrated energy complex with two facilities in one, it will not only be a refinery but will also process petrochemicals for downstream industrial use. 

Creating a whole
new world for du.

du offers mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE as well as providing carrier services.

Movies and
so much more.

VOX cinemas, a Majid Al Futtaim company, is the largest regional cinema brand. The brand has experienced a fair bit of change in a relatively short period of time. In 2012 , Majid Al Futtaim bought out Cinestar; renamed and rebranded it VOX cinemas and expanded from 50 screens in 5 locations to 120 screens in 11 locations in just 2 years. Then in 2014 Majid Al Futtaim rebranded and ‘tightened’ its brand architecture.

Financing great
moments for
everyone, everyday.

MAF Finance is the consumer financing arm of Majid Al Futtaim but it is not a consumer facing brand. It’s most well known brand is the Najm suite of credit cards. Majid Al Futtaim were seeking to expand and diversify their consumer financing business beyond credit cards, to include pre-paid cards, personal loans, car loans, insurance and remittance services.