Creating a challenger brand
Awasr is the first broadbrand specialist in Oman, offering uncomplicated, plug and play products with the added benefit of quick and easy installation. The name, logo design and visual system stem from the fact of being a challenger brand. We creating the essence of “Experience Better” and used colours and a typographical solution towards the design that would make anyone feel as though Awasr was a “breath of fresh air’, a strong change from the status quo.
The brand marque is inspired by connectivity. A simple, fluid word marque captures Awasr’s evolving business and traces its speed and agility in unlocking the power and enjoyment of the internet for all Omanis.
Transform Awards 2016
- Bronze > Best use of typography – Bronze
- Bronze > Best naming strategy – Bronze