Kuwait Integrated Petroleum Industries Company (KIPIC) is a subsidiary of KPC (Kuwait Petroleum Company). Kuwait is investing US$30 billion to build and manage an integrated energy complex with two facilities in one, it will not only be a refinery but will also process petrochemicals for downstream industrial use.
Kaya brings together the best of both worlds – creating a luxurious, relaxing, spa like environment staffed by dermatological and medical experts to provide best in class skin solutions across the Region. Rapid growth in this category has led to an influx of “me too” brands and Kaya needed to evolve to reclaim it’s dominant position and create a strong purpose to drive growth for the future.
The Mohammed Bin Rashid Centre for Government Innovation (MBRCGI) was established to stimulate a culture of innovation within the government sector through the development of an integrated innovation framework. The goal is for innovation to become one of the key pillars of the UAE government in line with the vision of H.H. Sheikh Mohammed Bin Rashid AlMaktoum, UAE Vice President, Prime Minister and Ruler of Dubai, which aims to develop government operations and enhance the UAE’s competitiveness, making the UAE one of the most innovative governments around the world.
Injazat is one of the Middle East’s largest ICT players. What really sets them apart is the size and sophistication of their facilities, coupled with the breadth and depth of their capabilities. Created 13 years ago primarily to manage IT services for UAE government entities; Injazats services have expanded dramatically as technology has transformed businesses.
VOX Cinemas, a Majid Al Futtaim company, is the largest regional cinema brand. The brand has experienced a fair bit of change in a relatively short period of time. In 2012, Majid Al Futtaim bought out Cinestar; renamed and rebranded it VOX cinemas and expanded from 50 screens in 5 locations to 120 screens in 11 locations in just 2 years. Then in 2014 Majid Al Futtaim rebranded and ‘tightened’ its brand architecture. The outcome resulted in an evolution of VOX’s brand marque to include the Majid Al Futtaim “M” in the “O” of the VOX logo causing it to be misread. With growth continuing exponentially, VOX wanted to crystalise their brand and strategy for the future.