Data plays an ever increasing role in business these days, banks and telecommunication companies, in fact any data-dependent business needs their data to be securely stored, updated and easily accessed. Data centers such as Datamena offer a safe, secure and cost effective way to house this invaluable data.
Kaya brings together the best of both worlds – creating a luxurious, relaxing, spa like environment staffed by dermatological and medical experts to provide best in class skin solutions across the Region. Rapid growth in this category has led to an influx of “me too” brands and Kaya needed to evolve to reclaim it’s dominant position and create a strong purpose to drive growth for the future.
The Mohammed Bin Rashid Centre for Government Innovation (MBRCGI) was established to stimulate a culture of innovation within the government sector through the development of an integrated innovation framework. The goal is for innovation to become one of the key pillars of the UAE government in line with the vision of H.H. Sheikh Mohammed Bin Rashid AlMaktoum, UAE Vice President, Prime Minister and Ruler of Dubai, which aims to develop government operations and enhance the UAE’s competitiveness, making the UAE one of the most innovative governments around the world.
Diversifying for the future and celebrating the past. AlYaum is a multi-faceted media company in Saudi Arabia. Started in 1965 as a weekly magazine, becoming a daily newspaper in 1978. Today AlYaum Holding has grown to include three newspapers, multiple magazines, a commercial publishing house, a printing press, training centre, outdoor media, logistics and real estate companies.
Malta is an evolving and highly competitive Telco market. GO became a quad play operator through the merging of 4 distinct companies in 2006 and spent a few years trying to build a cohesive culture and identity as GO. A new brand marque was launched in 2007 but there was no significant drive to build a brand either internally or externally. More recently, a new corporate strategy was put in place to create change across the organisation and address issues of inefficiency, productivity, culture and market share.
VOX Cinemas, a Majid Al Futtaim company, is the largest regional cinema brand. The brand has experienced a fair bit of change in a relatively short period of time. In 2012, Majid Al Futtaim bought out Cinestar; renamed and rebranded it VOX cinemas and expanded from 50 screens in 5 locations to 120 screens in 11 locations in just 2 years. Then in 2014 Majid Al Futtaim rebranded and ‘tightened’ its brand architecture. The outcome resulted in an evolution of VOX’s brand marque to include the Majid Al Futtaim “M” in the “O” of the VOX logo causing it to be misread. With growth continuing exponentially, VOX wanted to crystalise their brand and strategy for the future.