Malta is an evolving and highly competitive Telco market. GO became a quad play operator through the merging of 4 distinct companies in 2006 and spent a few years trying to build a cohesive culture and identity as GO. A new brand marque was launched in 2007 but there was no significant drive to build a brand either internally or externally. More recently, a new corporate strategy was put in place to create change across the organisation and address issues of inefficiency, productivity, culture and market share.
Kaya brings together the best of both worlds – creating a luxurious, relaxing, spa like environment staffed by dermatological and medical experts to provide best in class skin solutions across the Region. Rapid growth in this category has led to an influx of “me too” brands and Kaya needed to evolve to reclaim it’s dominant position and create a strong purpose to drive growth for the future.