Diversifying for the future and celebrating the past. AlYaum is a multi-faceted media company in Saudi Arabia. Started in 1965 as a weekly magazine, becoming a daily newspaper in 1978. Today AlYaum Holding has grown to include three newspapers, multiple magazines, a commercial publishing house, a printing press, training centre, outdoor media, logistics and real estate companies.
Jebel Ali Primary School was founded in 1978. For nearly 40 years, this “not-for-profit” School has been a top-tier school with a reputation for excellence in primary education. In July 2016, the school will move to a purpose built campus and will expand to offer the National Curriculum for England from Early Years through to A Levels.
Toyota is the leading car brand in the UAE and the world (Brand Finance). Almost every second car on the UAE’s roads is a Toyota, with 41% market share. The brand is synonymous with reliability and dependability. However, over the past 5 years it is experiencing ever increasing competition from the Korean car brands (Hyundai and Kia) as well as Nissan, all whom have global brand standards and strategies guiding their brand building locally.