Kuwait Integrated Petroleum Industries Company (KIPIC) is a subsidiary of KPC (Kuwait Petroleum Company). Kuwait is investing US$30 billion to build and manage an integrated energy complex with two facilities in one, it will not only be a refinery but will also process petrochemicals for downstream industrial use.
MAF Finance is the consumer financing arm of Majid Al Futtaim but it is not a consumer-facing brand. It’s most well-known brand is the Najm suite of credit cards. Majid Al Futtaim was seeking to expand and diversify their consumer financing business beyond credit cards, to include pre-paid cards, personal loans, car loans, insurance and remittance services.
Data plays an ever increasing role in business these days, banks and telecommunication companies, in fact any data-dependent business needs their data to be securely stored, updated and easily accessed. Data centers such as Datamena offer a safe, secure and cost effective way to house this invaluable data.
Oman’s telecom market was dominated by two quad play operators who were both heavily focused on their mobile business and less so on their fixed services. The Omani Government is investing heavily in ensuring that fiber optic cabling is available in all metropolitan areas. With the category set to grow, and the market leaders selling undifferentiated products at an inflated price, the market was prime for a challenger brand.
Diversifying for the future and celebrating the past. AlYaum is a multi-faceted media company in Saudi Arabia. Started in 1965 as a weekly magazine, becoming a daily newspaper in 1978. Today AlYaum Holding has grown to include three newspapers, multiple magazines, a commercial publishing house, a printing press, training centre, outdoor media, logistics and real estate companies.
Malta is an evolving and highly competitive Telco market. GO became a quad play operator through the merging of 4 distinct companies in 2006 and spent a few years trying to build a cohesive culture and identity as GO. A new brand marque was launched in 2007 but there was no significant drive to build a brand either internally or externally. More recently, a new corporate strategy was put in place to create change across the organisation and address issues of inefficiency, productivity, culture and market share.