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National Bank of Oman corporate portal

Founded in 1973, National Bank of Oman(NBO) was the country’s first local bank, forging a rich history with Oman’s local businesses and its economy at large. NBO had done the branding exercise in 2007 and since then witnessed a lack of ownership within the bank.

Leading change at National Bank of Oman

When we took up the job, we ensured we understand the stakeholder requirements and aspirations for the brand. The main objective of the online rebranding exercise was three fold: (i) rediscover the essence of the brand and create a platform for the digital experience (ii) develop a consistent communication style for the future campaigns (iii) develop a platform that allows personalised communication.The online rebranding involved redesigning the website(nbo.om), redesigning the mobile app(iOS and Android) and redesigning the online banking portals. Bellwether also developed a few banner templates for the cross sell of products within the owned channels of NBO.The rebranding is rooted not only on the visual elements but a strong usability factor. Our aim was to find a balance between design and functionality, without compromising on either of them. The design gives a lot of importance to the content discoverability for users. The sub brands are structured to communicate that visually as well as content wise. The cross-sell opportunity within the owned platforms paved way for a highly personalised communication with the customers. The Corporate portal was built on Sharepoint 2013 and was deployed on a scalable architecture.

National Bank of Oman corporate portal

The online rebranding involved redesigning the website(nbo.om), redesigning the mobile app(iOS and Android) and redesigning the online banking portals. Bellwether also developed a few banner templates for the cross sell of products within the owned channels of NBO. The rebranding is rooted not only on the visual elements but a strong usability factor. Our aim was to find a balance between design and functionality, without compromising on either of them. The design gives a lot of importance to the content discoverability for users. The sub brands are structured to communicate that visually as well as content wise. The cross-sell opportunity within the owned platforms paved way for a highly personaliSed communication with the customers.

National Bank of Oman corporate portal

NBO is facing competition from the international banks who are very brand focused and have excellent digital platforms. Customers whether wholesale or business are becoming tech savvy and require integrated platforms to function efficiently. For the retail banking, NBO’s online banking was complex to use. It did not have an integrated platform to showcase products, communicate offers and the campaign messages were all adhoc microsite. The challenge was to bring all the sub brands under one visual style yet keep their identity in tact which resonated with their customers. For the wholesale banking, the growth was very organic and the website did not serve their needs for a B2B communication. the result is they started using emails to communicate creating inconsistencies.

National Bank of Oman corporate portal

The Website targets a wide variety of audiences and the layout creates a user-friendly experience. The homepage has 3 major sections and has its own messaging and sub-links. The big background image is used as a story telling visual with a key message on it. The navigation at the top becomes smaller in height as the user scrolls down. On the mobile the navigation gets hidden and the main messages stays on the screen. In the inside page the visual is limited to the top image and there are relevant banners or tools on the right hand side.

National Bank of Oman corporate portal

The app is designed developed around a great user experience. The app was going to be built on a cross platform software and hence it was important to think about both iOS and Android behaviours and user expectations.