Diversifying for the future and celebrating the past. AlYaum is a multi-faceted media company in Saudi Arabia. Started in 1965 as a weekly magazine, becoming a daily newspaper in 1978. Today AlYaum Holding has grown to include three newspapers, multiple magazines, a commercial publishing house, a printing press, training centre, outdoor media, logistics and real estate companies.
We gave the brand a clear purpose, defining how the whole organisation can add value and at the same time begin shifting the perception that AlYaum is just a newspaper.
We changed the Holding’s identity and visual system to reflect the new brand purpose - sparking conversations, connections and commerce. The identity itself pays homage to the brands heritage and reputation but the design has been brought bang up to date. The visual system has the flexibility to stretch across the different businesses in the Holding, creating varying levels of association as needed.